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Sustainable marketing, branding, and reputation management : strategies for a greener future
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Reverse logistics and marketing as tools for sustainability
Lara-Guillén, Jorge
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Jiménez-Zarco, Ana Isabel
; …
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Sustainable marketing, branding, and reputation …
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(pp. 17-51)
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2023
Persistent link: https://www.econbiz.de/10014414169
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