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Vertrauen
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Jambulingam, Thanigavelan
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Kathuria, Ravi
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Nevin, John R.
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Fairness-trust-loyalty relationship under varying conditions of supplier-buyer interdependence
Jambulingam, Thanigavelan
;
Kathuria, Ravi
;
Nevin, John R.
- In:
Journal of marketing theory and practice
19
(
2011
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10008900889
Saved in:
2
How fairness garners loyalty in the pharmaceutical supply chain : role of trust in the wholesaler-pharmacy relationship
Jambulingam, Thanigavelan
;
Kathuria, Ravi
;
Nevin, John R.
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
4
,
pp. 305-322
Persistent link: https://www.econbiz.de/10003929837
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