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~subject:"Vertriebsweg"
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Vertriebsweg
OR in marketing
83
Theorie
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Theory
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Consumer behaviour
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19
Pricing strategy
19
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Product quality
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Petruzzi, Nicholas C.
2
Shi, Hongyan
2
Bolandifar, Ehsan
1
Chen, Zhong
1
Jiang, Yuanchun
1
Karray, Salma
1
Liu, Yan
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Liu, Yezheng
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Liu, Yunchuan
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Pnevmatikos, Nikolaos
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Shang, Jennifer
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Sigué, Simon Pierre
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Vardar, Baris
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Yildirim, Pinar
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Zaccour, Georges
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European journal of operational research : EJOR
5
International journal of production research
1
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ECONIS (ZBW)
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1
Managing competitive levers in a collaborative distribution channel
Bolandifar, Ehsan
;
Chen, Zhong
;
Zhu, Kaijie
- In:
European journal of operational research : EJOR
293
(
2021
)
3
,
pp. 1031-1042
Persistent link: https://www.econbiz.de/10012533800
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2
Informative advertising in a distribution channel
Shi, Hongyan
;
Liu, Yunchuan
;
Petruzzi, Nicholas C.
- In:
European journal of operational research : EJOR
274
(
2019
)
2
,
pp. 773-787
Persistent link: https://www.econbiz.de/10011990224
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3
Optimal quality and quantity provisions for centralized vs. decentralized distribution : market size uncertainty effects
Liu, Yan
;
Shi, Hongyan
;
Petruzzi, Nicholas C.
- In:
European journal of operational research : EJOR
265
(
2018
)
3
,
pp. 1144-1158
Persistent link: https://www.econbiz.de/10011778932
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4
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
5
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
6
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
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