Informative advertising in a distribution channel
Hongyan Shi, Yunchuan Liu, Nicholas C. Petruzzi
| Year of publication: |
2019
|
|---|---|
| Authors: | Shi, Hongyan ; Liu, Yunchuan ; Petruzzi, Nicholas C. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 274.2019, 2 (16.4.), p. 773-787
|
| Subject: | OR in marketing | Price advertising | Product advertising | Distribution channel | Game theory | Vertriebsweg | Werbung | Advertising | Spieltheorie | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2018.10.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990224