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~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
Electronic Commerce
9,232
E-commerce
9,224
Online retailing
3,336
Online-Handel
3,336
Consumer behaviour
2,496
Konsumentenverhalten
2,496
Internet
1,626
Internet marketing
1,244
Online-Marketing
1,242
Social Web
1,060
Social web
1,060
Relationship marketing
1,033
Beziehungsmarketing
1,032
Digitalisierung
829
Digitization
827
Digital platform
822
Digitale Plattform
822
New Economy
773
New economy
773
Einzelhandel
772
Retail trade
772
Informationstechnik
693
Information technology
692
Customer satisfaction
676
Kundenzufriedenheit
676
e-commerce
633
Website
623
United States
588
USA
587
Lieferantenmanagement
585
Supplier relationship management
585
Confidence
583
Dienstleistungsqualität
583
Service quality
583
Vertrauen
583
Welt
515
World
515
Lieferkette
506
Supply chain
506
KMU
491
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Undetermined
254
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48
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Article
387
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2
Type of publication (narrower categories)
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Accompanied by computer file
Aufsatz in Zeitschrift
Article in journal
388
Aufsatz im Buch
21
Book section
21
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
7
Working Paper
7
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6
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4
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4
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3
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3
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3
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2
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2
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
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review
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English
388
German
1
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Law, Chun Hung Roberts
4
Cui, Geng
3
Duan, Wenjing
3
Furner, Christopher P.
3
Lobel Trong Thuy Tran
3
Mariani, Marcello M.
3
Peng, Ling
3
Aggarwal, Rohit
2
Akram, Umair
2
Bhattacharya, Arijit
2
Bilal, Muhammad
2
Borghi, Matteo
2
Bradley, Graham L.
2
Chen, Ja-Shen
2
Chen, Jianqing
2
Cheng, T. C. E.
2
Cortese, Juliann
2
Diwanji, Vaibhav S.
2
Ford, John B.
2
Ghasemkhani, Hossein
2
Ghose, Anindya
2
Gupta, Pranjal
2
Hollenbeck, Brett
2
Hu, Nan
2
Jeacle, Ingrid
2
Jin, Ginger Zhe
2
Kannan, Karthik
2
Kunz, Werner
2
Le Nguyen Hoang
2
Le Thanh Tung
2
Li, Hongxiu
2
Lin, Zhijie
2
Liu, Ran
2
Liu, Yong
2
Loc Tuan Le
2
Luo, Jun
2
Mayzlin, Dina
2
Midha, Vishal
2
Mishra, Anubhav
2
Nuseir, Mohammed T.
2
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Journal of business research : JBR
16
Information systems research : ISR
15
Journal of management information systems : JMIS
15
Journal of retailing and consumer services
14
International journal of electronic marketing and retailing : IJEMR
10
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Internet policy review : journal on internet regulation
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
2
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ECONIS (ZBW)
389
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91
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
92
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
93
Online financing without FinTech : evidence from online informal loans
Correia, Filipe Peças
;
Martins, António
;
Waikel, Anthony
- In:
Journal of economics & business
121
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014250889
Saved in:
94
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
95
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
96
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
97
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
98
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
99
Audit society goes viral : the rise of the online auditor
Jeacle, Ingrid
;
Carter, Chris
- In:
Qualitative research in accounting & management
19
(
2022
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10013365709
Saved in:
100
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
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