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~subject:"Viral marketing"
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
Electronic Commerce
9,148
E-commerce
9,140
Online retailing
3,302
Online-Handel
3,302
Consumer behaviour
2,475
Konsumentenverhalten
2,475
Internet
1,619
Internet marketing
1,233
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1,231
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1,054
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1,054
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1,030
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1,029
Digitalisierung
815
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813
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800
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800
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773
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773
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766
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766
Informationstechnik
688
Information technology
687
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675
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675
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626
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620
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587
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586
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581
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581
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578
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515
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Aufsatz in Zeitschrift
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Law, Chun Hung Roberts
4
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Duan, Wenjing
3
Furner, Christopher P.
3
Lobel Trong Thuy Tran
3
Mariani, Marcello M.
3
Peng, Ling
3
Aggarwal, Rohit
2
Akram, Umair
2
Bhattacharya, Arijit
2
Bilal, Muhammad
2
Borghi, Matteo
2
Bradley, Graham L.
2
Chen, Ja-Shen
2
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2
Cheng, T. C. E.
2
Cortese, Juliann
2
Diwanji, Vaibhav S.
2
Ford, John B.
2
Ghose, Anindya
2
Gupta, Pranjal
2
Hollenbeck, Brett
2
Hu, Nan
2
Jeacle, Ingrid
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Jin, Ginger Zhe
2
Kunz, Werner
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Le Nguyen Hoang
2
Le Thanh Tung
2
Li, Hongxiu
2
Lin, Zhijie
2
Liu, Ran
2
Liu, Yong
2
Loc Tuan Le
2
Luo, Jun
2
Mayzlin, Dina
2
Midha, Vishal
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Mishra, Anubhav
2
Nuseir, Mohammed T.
2
Oh, Wonseok
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Pavlou, Paul A.
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Journal of business research : JBR
16
Journal of management information systems : JMIS
15
Information systems research : ISR
14
Journal of retailing and consumer services
14
International journal of electronic marketing and retailing : IJEMR
10
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Internet policy review : journal on internet regulation
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
Electronic markets : the international journal on networked business
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ECONIS (ZBW)
387
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41
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387
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41
The market for fake reviews
He, Sherry
;
Hollenbeck, Brett
;
Proserpio, Davide
- In:
Marketing science
41
(
2022
)
5
,
pp. 896-921
Persistent link: https://www.econbiz.de/10013373616
Saved in:
42
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
43
Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Ravula, Prashanth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10014326744
Saved in:
44
How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany
;
Koskie, Melanie Moore
;
Locander, William
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
Saved in:
45
A deep learning model for online doctor rating prediction
Kulshrestha, Anurag
;
Krishnaswamy, Venkataraghavan
; …
- In:
Journal of forecasting
42
(
2023
)
5
,
pp. 1245-1260
Persistent link: https://www.econbiz.de/10014338867
Saved in:
46
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
47
The impact of e-service quality on word of mouth : a higher education context
Zeqiri, Jusuf
;
Dania, Todor Raluca
;
Adriana, …
- In:
The international journal of management education
21
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014458709
Saved in:
48
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
49
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
50
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
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