Consumers' acceptance of social commerce during COVID-19 lockdown
Year of publication: |
2023
|
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Authors: | Sheikh, Zaryab ; Ghaffar, Abdul ; Islam, Tahir ; Sheikh, Altaf Ahmed |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 2, p. 210-230
|
Subject: | E-commerce | Social commerce | social commerce intentions | social support | UTAUT | Social Web | Social web | Coronavirus | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Innovationsakzeptanz | Innovation adoption |
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