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~subject:"Viral marketing"
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Viral marketing
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
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Einzelhandel
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Retail trade
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Service quality
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Brand image
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Markenimage
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Spain
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Spanien
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Virales Marketing
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Information technology
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Informationstechnik
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Innovation
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Lieferantenmanagement
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Online retailing
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Online-Handel
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Supplier relationship management
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Betriebliche Wertschöpfung
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Commitment
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Coronavirus
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Customer engagement
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Hotel industry
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Hotellerie
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Internet marketing
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Motivation
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Online-Marketing
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Perceived health safety
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Regression analysis
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Regressionsanalyse
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Retailing
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Tourism industry
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Tourismuswirtschaft
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Value creation
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Gil Saura, Irene
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Moliner-Velázquez, Beatriz
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Fuentes-Blasco, María
3
Fuentes-Blasco, Maria
2
Servera-Francés, David
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Service business
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Journal of hospitality and tourism insights
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Management decision : MD
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The journal of product & brand management
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ECONIS (ZBW)
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Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
2
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
3
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
4
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
5
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
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