Segmenting customers according to online word-of-mouth about hotels
Year of publication: |
2021
|
---|---|
Authors: | Moliner-Velázquez, Beatriz ; Fuentes-Blasco, Maria ; Gil Saura, Irene |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 15.2021, 1, p. 103-130
|
Subject: | Online word-of-mouth | Motivation | Volume | Mixture regression model | Hotel | Unobserved heterogeneity | Social Web | Social web | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Online-Marketing | Internet marketing |
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