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Viral marketing
Holiday behaviour
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Abrantes, José Luís
2
Seabra, Cláudia
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European journal of marketing : EJM
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ECONIS (ZBW)
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WOM antecedents in backpacker travelers
Alves, Sandra
;
Abrantes, José Luís
;
Antunes, Maria José
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1851-1856
Persistent link: https://www.econbiz.de/10011451037
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2
Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
Abrantes, José Luís
;
Seabra, Cláudia
;
Lages, …
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1067-1088
Persistent link: https://www.econbiz.de/10009787115
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