WOM antecedents in backpacker travelers
Sandra Alves, José Luís Abrantes, Maria José Antunes, Cláudia Seabra, Ram Herstein
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Alves, Sandra ; Abrantes, José Luís ; Antunes, Maria José ; Seabra, Cláudia ; Herstein, Ram |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 5, p. 1851-1856
|
| Subject: | Backpackers | Word-of-Mouth | Social interaction | Motivations | Sense of belonging | Virales Marketing | Viral marketing | Soziale Beziehungen | Social relations | Motivation | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.10.068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011451037