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~subject:"Viral marketing"
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Search: subject:"Native Advertising"
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Viral marketing
Advertising
51
Werbung
51
Internet marketing
45
Online-Marketing
45
Advertising effects
38
Werbewirkung
38
Consumer behaviour
28
Konsumentenverhalten
28
Native advertising
27
native advertising
23
Social Web
22
Social web
22
Sponsoring
7
Sponsorship
7
persuasion knowledge
7
Public relations
6
Öffentlichkeitsarbeit
6
Corporate disclosure
5
Unternehmenspublizität
5
Virales Marketing
5
Brand management
4
Facebook
4
Markenführung
4
Website
4
social media
4
Instagram
3
Marketing management
3
Marketingmanagement
3
Personalization
3
Sponsored content
3
disclosure
3
online advertising
3
sponsorship transparency
3
Advertising regulation
2
Banner advertising
2
Credibility
2
Digital media
2
Digitale Medien
2
Experiment
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Bright, Laura F.
1
Chung, Yoo Jin
1
De Cicco, Roberta
1
De Keyzer, Freya
1
Dens, Nathalie
1
Huang, Yan
1
Iacobucci, Serena
1
Kim, Eunice
1
Pelsmacker, Patrick de
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Sussman, Kristen L.
1
Wilcox, Gary B.
1
Yim, Mark Yi-Cheon
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Yoon, Hye Jin
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Electronic commerce research
1
International journal of internet marketing and advertising : IJIMA
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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1
Native
advertising
relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
2
Digital consumer engagement : examining the impact of
native
advertising
exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
3
The processing of
native
advertising
compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
4
Predicting consumer avoidance of
native
advertising
on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
5
Users awareness of
native
advertising
from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
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