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~subject:"Viral marketing"
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Viral marketing
Emotion
145
Anger
128
anger
89
Consumer behaviour
71
Konsumentenverhalten
71
Experiment
37
Arbeitsverhalten
24
Work behaviour
24
Game theory
22
Organizational behaviour
22
Spieltheorie
22
Verhalten in Organisationen
21
Dienstleistungsqualität
20
Service quality
20
Customer satisfaction
19
Kundenzufriedenheit
19
Emotions
17
Führungsstil
16
Leadership style
16
emotions
16
Beziehungsmarketing
14
Ethics
14
Ethik
14
Fear
14
Personality psychology
14
Persönlichkeitspsychologie
14
Relationship marketing
14
Beschwerdemanagement
13
Complaint management
13
Führungskräfte
12
Managers
12
Justice
10
happiness
10
Anxiety
9
Behavioral economics
9
Empathy
9
Gerechtigkeit
9
Satisfaction
9
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9
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Bond, Samuel D.
2
Yin, Dezhi
2
Zhang, Han
2
Ammari, Nedra Bahri
1
Antonetti, Paolo
1
Benabdallah, Mounia
1
Disegna, Marta
1
Gonnon, Martin
1
Griffith, Denni Arli
1
Hsouna, Abir
1
Laczniak, Russell N.
1
Manika, Danae
1
McKie, Robert Neil
1
Mishra, Abhishek
1
Prayag, Girish
1
Raju, Sekar
1
Su, Lishan
1
Taheri, Babak
1
Trittenbach, Makayla
1
Van Esch, Patrick
1
Walker, Doug
1
Wang, Cheng Lu
1
Wisker, Zazli Lily
1
Wu, Ruijuan
1
Yousaf, Anish
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Journal of business research : JBR
2
European journal of marketing
1
European journal of marketing : EJM
1
International journal of bank marketing
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
MIS quarterly
1
Management information systems : mis quarterly
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Is strong more vulnerable? : an empirical investigation of psychological contract formation, violation, and customer reactions
Su, Lishan
;
Laczniak, Russell N.
;
Walker, Doug
;
Raju, Sekar
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434841
Saved in:
2
Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Gonnon, Martin
;
Taheri, Babak
;
Disegna, Marta
;
Prayag, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380316
Saved in:
3
Modeling multiple forms of consumer animosity through fuzzy-set qualitative comparative analysis
Antonetti, Paolo
;
Manika, Danae
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 113-132
Persistent link: https://www.econbiz.de/10012798641
Saved in:
4
Consumer responses to the failure of self-service banking technology : moderating role of failure stability
Ammari, Nedra Bahri
;
Hsouna, Abir
;
Benabdallah, Mounia
; …
- In:
International journal of bank marketing
40
(
2022
)
3
,
pp. 458-483
Persistent link: https://www.econbiz.de/10013396357
Saved in:
5
The effect of fake news on
anger
and negative word-of-mouth : moderating roles of religiosity and conservatism
Wisker, Zazli Lily
;
McKie, Robert Neil
- In:
Journal of marketing analytics : JMA
9
(
2021
)
2
,
pp. 144-153
Persistent link: https://www.econbiz.de/10012550145
Saved in:
6
Anger
in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
7
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
Saved in:
8
The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan
;
Wang, Cheng Lu
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
Saved in:
9
Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Management information systems : mis quarterly
38
(
2014
)
2
,
pp. 539-560
Persistent link: https://www.econbiz.de/10010425066
Saved in:
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