Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews
Dezhi Yin; Samuel D. Bond and Han Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Yin, Dezhi ; Bond, Samuel D. ; Zhang, Han |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 38.2014, 2, p. 539-560
|
| Subject: | Discrete emotions | anxiety | anger | seller reviews | review helpfulness | online word-of-mouth | electronic commerce | consumer decision making | Emotion | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010425066