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~subject:"Virales Marketing"
~subject:"Werbung"
~type_genre:"Book section"
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Search: subject_exact:"Impact of advertising"
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Virales Marketing
Werbung
Advertising effects
613
Werbewirkung
613
Advertising
142
Consumer behaviour
133
Konsumentenverhalten
133
Internet marketing
114
Online-Marketing
114
Deutschland
83
Germany
83
Brand management
64
Markenführung
64
Theorie
53
Theory
53
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45
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45
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41
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41
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39
Marketingmanagement
39
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38
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38
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36
Social web
36
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35
Markenimage
35
Advertising planning
33
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33
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33
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33
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32
Zielgruppe
32
Brand
25
Markenartikel
25
Perception
24
Print advertising
24
Printwerbung
24
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24
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23
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21
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1
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149
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135
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135
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105
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105
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61
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37
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34
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34
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Diehl, Sandra
4
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3
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2
Aslaner, Ahmet Gökc̦e
2
Aslaner, Duygu Aydın
2
Bruhn, Manfred
2
Daugherty, Terry
2
Dianoux, Christian
2
Försch, Steffen
2
Giuliani, Alessandro
2
Helnerus, Klaus
2
King, Stephen
2
Koinig, Isabell
2
Li, Hairong
2
Linhart, Zdenek
2
Mueller, Barbara
2
Pelsmacker, Patrick de
2
Skiera, Bernd
2
Sternthal, Brian
2
Abida, Fatma Choura
1
Abu-Ghosh, Dina Hesham
1
Afanasyeva, Tatiana
1
Agarwal, Atul Kumar
1
Aggarwal, Aanchal
1
Agyapong, Gloria Kakrabah-Quarshie
1
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1
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1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
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1
Allexi, Katia
1
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1
Anschütz, Tina
1
Appiah-Nimo, Christina
1
Arnold, René
1
Arora, Anshu
1
Arora, Nupur
1
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Selling modernity : advertising in twentieth-century Germany
7
Advertising in new formats and media : current research and implications for marketers
4
Advertising, promotion, and new media
4
Cutting edge international research
4
Green advertising and the reluctant consumer
4
The advertising and consumer culture reader
4
Advertising worldwide : advertising conditions in selected countries
3
Application of gaming in new media marketing
3
International marketing ; Vol. 2
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
3
Public relations and advertising theories : concepts and practices
3
A master class in brand planning : the timeless works of Stephen King
2
Advertising theory
2
Breaking new ground in theory and practice
2
Bridging the gap between advertising academia and practice
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Improving decision making in real-time bidding
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Qualitative marketing research : approaches, techniques and analysis
2
Social and environmental issues in advertising
2
The Sage handbook of advertising
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
2
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Advertising in a multimedia age
1
Advertising in developing and emerging countries : the economic, political and social context
1
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC and TADA 2012 ; Valencia, Spain, June 4th, 2012 ; revised selected papers
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Brand management in emerging markets : theories and practice
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Celebrity, convergence and transformation
1
Challenges in an age of dis-engagement
1
Consumer culture in Latin America
1
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ECONIS (ZBW)
149
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21
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
22
What is more creative than advertising? : we spread happiness and fidelity through sports
Cuesta-Valiño, Pedro
;
Penelas-Leguía, Azucena
; …
- In:
Happiness management : a lighthouse for social …
,
(pp. 71-87)
.
2019
Persistent link: https://www.econbiz.de/10012220587
Saved in:
23
Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
Saved in:
24
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
Saved in:
25
How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
Saved in:
26
Factors affecting Jordanian consumers' attitudes towards Facebook advertising : case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
Persistent link: https://www.econbiz.de/10011825175
Saved in:
27
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
28
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
29
Rereading star strategies in advertisements from Marshall McIuhan's perspective
Aslaner, Duygu Aydın
;
Aslaner, Ahmet Gökc̦e
- In:
Public relations and advertising theories : concepts …
,
(pp. 233-259)
.
2018
Persistent link: https://www.econbiz.de/10011977781
Saved in:
30
A research study on the influence of star strategy in advertising on imitation behavior of consumers
Aydın, Gülșah
;
Aslaner, Duygu Aydın
;
Aslaner, Ahmet …
- In:
Public relations and advertising theories : concepts …
,
(pp. 261-287)
.
2018
Persistent link: https://www.econbiz.de/10011977785
Saved in:
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