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~subject:"Virales Marketing"
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Virales Marketing
Licence
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Lizenz
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Consumer behaviour
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Sport event
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Sportmarketing
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2004
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Football
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Fußball
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Profisport
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Tourismusmarketing
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Apostolopoulou, Artemisia
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Papadimitriou, Dimitra
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Kaplanidou, Kyriaki
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
Saved in:
2
Destination image components and word-of-mouth intentions in urban tourism : a multigroup approach
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
4
,
pp. 503-527
Persistent link: https://www.econbiz.de/10011912230
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