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~subject:"Virales Marketing"
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Virales Marketing
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1983-2008
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Traditional and IS-enabled customer acquisition on the internet
Choi, Jeonghye
;
Bell, David R.
;
Lodish, Leonard M.
- In:
Management science : journal of the Institute for …
58
(
2012
)
4
,
pp. 754-769
Persistent link: https://www.econbiz.de/10009549638
Saved in:
2
Search versus word-of-mouth : how local environments affect new buyer acquisition online
Choi, Jeonghye
;
Bell, David R.
;
Lodish, Leonard M.
-
2009
Persistent link: https://www.econbiz.de/10003842047
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