Search versus word-of-mouth : how local environments affect new buyer acquisition online
Jeonghye Choi; David R. Bell; Leonard M. Lodish
| Year of publication: |
2009
|
|---|---|
| Authors: | Choi, Jeonghye ; Bell, David R. ; Lodish, Leonard M. |
| Publisher: |
Philadelphia, Pa. : Risk Management and Decision Processes Center, The Wharton School, Univ. of Pennsylvania |
| Subject: | Online-Handel | Online retailing | Suchmaschine | Search engine | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Statistische Verteilung | Statistical distribution | Regionalwissenschaft | Regional science | USA | United States |
| Extent: | Online-Ressource (44 S., 5,40 MB) graph. Darst. |
|---|---|
| Series: | Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania. - Philadelphia, Pa., ZDB-ID 2452237-5. - Vol. 2009,05,09 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003842047