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~subject:"Virales Marketing"
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Virales Marketing
Customer satisfaction
6
Kundenzufriedenheit
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Dienstleistungsqualität
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Holiday behaviour
4
Service quality
4
Tourism marketing
4
Tourismusmarketing
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Urlaubsverhalten
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Consumer behaviour
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Destination management
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Destinationsmanagement
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Firm performance
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Konsumentenverhalten
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Relationship marketing
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Tourism industry
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Tourismuswirtschaft
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Unternehmenserfolg
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Deep learning
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Dienstleistungssektor
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Innovation
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Marketing management
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Marketingmanagement
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Mediterranean region
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Mediterranean tourism
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Mittelmeerraum
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Quality of service experience
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Sentiment analysis
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Service industry
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Social Web
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Social web
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Tourism
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Tourism destination
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Tourismus
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Viral marketing
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satisfaction
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1991-2009
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Pérez-Cabañero, Carmen
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Bigné Alcañiz, J. Enrique
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Cervera-Taulet, Amparo
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Cuenca, Antonio
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Garcia, Aitor
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Ruiz Mafe, Carla
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Schlesinger, Walesska
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Journal of business research : JBR
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Journal of destination marketing & management
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ECONIS (ZBW)
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What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
2
Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo
;
Pérez-Cabañero, Carmen
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 536-547
Persistent link: https://www.econbiz.de/10012103470
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