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~subject:"Virales Marketing"
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Virales Marketing
Structural equation model
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Consumer behaviour
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Partial least squares
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Partielle kleinste Quadrate
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Ray, Soumya
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Kim, Sung S.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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The central role of engagement in online communities
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
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2
The interplay of conscious and automatic mechanisms in the context of routine use : an integrative and comparative study of contrasting mechanisms
Ray, Soumya
;
Seo, DongBack
- In:
Information & management : the internat. journal of …
50
(
2013
)
7
,
pp. 523-539
Persistent link: https://www.econbiz.de/10010243572
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