The central role of engagement in online communities
Year of publication: |
2014
|
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Authors: | Ray, Soumya ; Kim, Sung S. ; Morris, James G. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 25.2014, 3, p. 528-546
|
Subject: | online communities | engagement | self-identity verification | knowledge self-efficacy | community identification | knowledge contribution | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management | Wissen | Knowledge |
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