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~subject:"Virales Marketing"
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Virales Marketing
Advertising
8
Advertising effects
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Werbewirkung
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Consumer behaviour
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Konsumentenverhalten
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Prospectus
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Taboo
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Werbung
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Marketing des enseignes
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experimentation
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Communication
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Communication effects
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Communication visuelle
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Comparative studies
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France
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Frankreich
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Humor
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Influence sociale normative
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Interférence concurrentielle
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Internet marketing
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Manuels
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Marketing
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Online-Marketing
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Perceptions du consommateur
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Print advertising
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Printwerbung
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Social Web
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Social normative influence
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Social web
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Viral marketing
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brand familiarity
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competitive interference
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costs and benefits
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coûts et bénéfices
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efficacité de la promotion
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expérimentation
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familiarité avec la marque
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lot virtuel
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Sabri, Ouidade
2
Michel, Géraldine
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Journal of advertising research
1
Journal of business ethics : JOBE
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ECONIS (ZBW)
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Does viral communication context increase the harmfulness of controversial taboo advertising?
Sabri, Ouidade
- In:
Journal of business ethics : JOBE
141
(
2017
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10011701132
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2
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
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