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~subject:"Virales Marketing"
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Virales Marketing
Iran
6
Brand image
2
Consumer behaviour
2
Holiday behaviour
2
Islam
2
Tourism
2
Urlaubsverhalten
2
Viral marketing
2
Word of mouth
2
Automotive industry
1
Consumer risk
1
Empirical method
1
Empirische Methode
1
International tourism
1
Internationaler Tourismus
1
Internet
1
Isfahan
1
Islamic
1
Islamic destination
1
Islamic destinations
1
Islamisch
1
Kaufentscheidung
1
Kfz-Industrie
1
Markenimage
1
Perceived risk
1
Promotional methods
1
Purchase decision
1
Risikopräferenz
1
Risk attitude
1
Social networks
1
Socio‐demographic characteristics
1
Tourism destination
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Tourism management
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Tourismus
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Tourismusregion
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Samiei, Neda
2
Jalilvand, Mohamad Reza
1
Jalilvand, Mohammad Reza
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Journal of Islamic marketing : JIMA
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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The effect of electronic word of mouth on brand image and purchase intention : an empirical study in the automobile industry in Iran
Jalilvand, Mohammad Reza
;
Samiei, Neda
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 460-476
Persistent link: https://www.econbiz.de/10009611626
Saved in:
2
The effect of word of mouth on inbound tourists' decision for traveling to Islamic destinations (the case of Isfahan as a tourist destination in Iran)
Jalilvand, Mohamad Reza
;
Samiei, Neda
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 12-21
Persistent link: https://www.econbiz.de/10009539279
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