The effect of electronic word of mouth on brand image and purchase intention : an empirical study in the automobile industry in Iran
Mohammad Reza Jalilvand; Neda Samiei
| Year of publication: |
2012
|
|---|---|
| Authors: | Jalilvand, Mohammad Reza ; Samiei, Neda |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 4, p. 460-476
|
| Subject: | Kfz-Industrie | Automotive industry | Markenimage | Brand image | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Empirische Methode | Empirical method | Iran |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611626