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~subject:"Virales Marketing"
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Search: subject:"Electronic word-of-mouth (eWOM)"
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Virales Marketing
Viral marketing
78
Consumer behaviour
61
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Online retailing
18
Online-Handel
18
Electronic word-of-mouth (eWOM)
17
Electronic word of mouth (eWOM)
16
E-commerce
14
Electronic Commerce
14
electronic word of mouth (eWOM)
14
Brand image
12
electronic word-of-mouth (eWOM)
12
Markenimage
11
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
8
Data mining
8
Internet
8
Brand management
7
Markenführung
7
Tourism
7
Tourismus
7
social media
7
Customer satisfaction
6
Electronic Word of Mouth (eWOM)
6
Gastronomie
6
Kundenzufriedenheit
6
Online reviews
6
Restaurant industry
6
Credibility
5
Electronic Word-of-Mouth (eWOM)
5
Glaubwürdigkeit
5
Hotel industry
5
Hotellerie
5
Personalisierung
5
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57
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77
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74
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3
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English
78
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Jayawardhena, Chanaka
3
Liu, Hongfei
3
Bu, Yi
2
Gottschalk, Sabrina Alexandra
2
Kareklas, Ioannis
2
Le Nguyen Hoang
2
Le Thanh Tung
2
MacMillan, Amy
2
Muehling, Darrel D.
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Osburg, Victoria-Sophie
2
Parkinson, Joy
2
Prakash, Gyan
2
Ranaweera, Chatura
2
Thaichon, Park
2
Weber, T. J.
2
Yoganathan, Vignesh
2
Abu Bakar bin Abdul Hamid
1
Akhtar, Waheed
1
Akram, Umair
1
Al Halbusi, Hussam
1
Azer, Jaylan
1
Bagaas, Ingrid K.
1
Balaji, M. S.
1
Banerjee, Saikat
1
Banz, Marion
1
Baum, Daniela
1
Bilal, Muhammad
1
Boccali, Filippo
1
Bonnici, Joseph
1
Borges, Ana Pinto
1
Brandão, Amélia Maria Pinto da Cunha
1
Breidbach, Christoph F.
1
Campbell, Colin L.
1
Cao, Yang
1
Cappiello, Giuseppe
1
Cartwright, Severina
1
Carvalho, Liliana
1
Chan, Vanessa Hiu Ying
1
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Journal of business research : JBR
8
Journal of internet commerce
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Applied economics
1
Corporate reputation review
1
Developing digital marketing : relationship perspectives
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Information technology and management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of economic research
1
International journal of hospitality management
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of management and economics
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
Journal of advances in management research : JAMR
1
Journal of agricultural & food industrial organization
1
Journal of decision systems
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing analytics : JMA
1
Journal of marketing for higher education
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
78
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78
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
Xuan Hung Nguyen
;
Thi Tinh Nguyen
;
Thi Hoai Anh Dang
; …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-17
This study aims to analyze and evaluate the influence of
electronic
word
of
mouth
(
eWOM
) and perceived value on green …
Persistent link: https://www.econbiz.de/10014540252
Saved in:
3
On the performance of blockchain-based token offerings
Risius, Marten
;
Breidbach, Christoph F.
;
Chanson, Mathieu
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014327181
Saved in:
4
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
5
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
6
Customer experience and commitment on eWOM and revisit intention : a case of Taladtongchom Thailand
Wanwisa Paisri
;
Chutima Ruanguttamanun
;
Narissara …
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-23
This study examines the effects of customer experience on
electronic
word
of
mouth
(
eWOM
) and revisit intention and …
Persistent link: https://www.econbiz.de/10014434067
Saved in:
7
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
8
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
9
Effects of service attributes and competition on electronic word of mouth : an elaboration likelihood perspective
Hao, Jianing
;
Hao, Xiaoling
;
Tian, Zejin
;
Wang, Yu
; …
- In:
Information technology and management
24
(
2023
)
4
,
pp. 367-379
Persistent link: https://www.econbiz.de/10014422223
Saved in:
10
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
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