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~subject:"Virales Marketing"
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Search: subject:"User Generated Content"
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Subject
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Virales Marketing
Social Web
300
Social web
300
user-generated content
238
Internet marketing
150
Online-Marketing
148
Viral marketing
142
User-generated content
135
Consumer behaviour
132
Konsumentenverhalten
132
Customer integration
82
Kundenintegration
82
Brand image
57
Markenimage
57
social media
57
Brand management
53
Markenführung
53
Online retailing
42
Online-Handel
42
Tourism
40
Beziehungsmarketing
38
Relationship marketing
38
Social media
38
Tourismus
37
Web 2.0 technologies
36
Web 2.0-Technologien
36
user generated content
35
Content Management
33
Content management
33
Data Mining
33
Data mining
33
Electronic Commerce
33
E-commerce
32
Holiday behaviour
32
Urlaubsverhalten
32
User Generated Content
30
Internet
27
Soziales Netzwerk
27
Tourism marketing
27
Tourismusmarketing
27
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Undetermined
104
Free
8
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7
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135
Hochschulschrift
2
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2
Graue Literatur
1
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English
142
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Tan, Yong
4
Arnhold, Ulrike
3
Dennhardt, Severin
3
Kwok, Linchi
3
Xie, Karen L.
3
Bigné Alcañiz, J. Enrique
2
Bilgihan, Anil
2
Erz, Antonia
2
Füller, Johann
2
Hautz, Julia
2
Hutter, Katja
2
Lu, Shijie
2
Lu, Xianghua
2
Marder, Ben
2
Martin, Brett
2
Okumus, Fevzi
2
Stepchenkova, Svetlana
2
Su, Qiuli
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Achlada, Chara
1
Adomavicius, Gediminas
1
Ahuja, Vandana
1
Akarsu, Tugra Nazlil
1
Al-Dwairi, Radwan Moh'd
1
Albuquerque, Paulo
1
Aloini, Davide
1
Alsaeed, Ghadeer R.
1
Angell, Rob
1
Angell, Robert J.
1
Aras, Ajit
1
Arif, Imtiaz
1
Aslam, Wajeeha
1
Au, Norman
1
Ayeh, Julian K.
1
Azubuike, Tracy
1
Baka, Vasiliki
1
Banerjee, Shankhadeep
1
Banerjee, Shrabastee
1
Banerjee, Somnath
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Information systems research : ISR
7
Tourism management : research, policies, practice
6
Journal of business research : JBR
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Journal of management information systems : JMIS
4
Journal of marketing communications
4
Journal of marketing research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of hospitality marketing & management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism management perspectives : TMP
2
Administrative Sciences : open access journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Consumer behavior review : CBR
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Future Business Journal
1
Gabler research / Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business & management : IJoBM
1
International journal of business environment : IJBE
1
International journal of business information systems : IJBIS
1
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ECONIS (ZBW)
142
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1
Do
user-generated
content
and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of
user-generated
content
(UGC) and micro-celebrity posts on the online purchasing … demonstrated that
user-generated
content
's direct, indirect, and mediation relationships were statistically significant. Moreover …
Persistent link: https://www.econbiz.de/10014505361
Saved in:
2
People, profiles, and purchases : investigating the impact of environmental cues in social commerce
Bryant, Morgan M.
;
Basu, Rituparna
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-18
interaction during the buying process. Consumers engage in marketing content from sellers and
user-generated
content
from other …
Persistent link: https://www.econbiz.de/10014505215
Saved in:
3
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective
Barker, Rachel
;
Hanekom, Janette
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013532230
Saved in:
4
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
7
Redefining wine brand engagement through influencer marketing and ephemeral content
Ducman, Anca-Alexandra
- In:
Theoretical and applied economics : GAER review
31
(
2024
)
1/638
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014520526
Saved in:
8
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
9
Trust model for online reviews of tourism services and evaluation of destinations
Zelenka, Josef
;
Azubuike, Tracy
;
Pásková, Martina
- In:
Administrative Sciences : open access journal
11
(
2021
)
2
,
pp. 1-21
Obtaining information about destinations and services they provide is ever more based on
user-generated
content
(UGC …
Persistent link: https://www.econbiz.de/10012489631
Saved in:
10
An empirical study of the motivations for intention to read brand-related
user-generated
content
on social media in Vietnam
Luu Thi Minh Nghia
;
Nguyen Minh Duong
- In:
VNU journal of economics and business
1
(
2021
)
2
,
pp. 43-55
Persistent link: https://www.econbiz.de/10013499239
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