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~subject:"Virales Marketing"
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Virales Marketing
Innovationsdiffusion
49
Innovation diffusion
48
New product development
28
Produktentwicklung
28
Innovation
24
New product diffusion
24
Product diffusion
24
Theorie
21
Theory
21
Consumer behaviour
20
Konsumentenverhalten
20
new product diffusion
16
product diffusion
15
Agent-based modeling
9
Lock-in
9
Multiple equilibria
9
Risk aversion
9
Agentenbasierte Modellierung
8
Heterogeneity
7
Innovation management
7
Innovationsmanagement
6
Preismanagement
6
Pricing strategy
6
Simulation
6
new-product diffusion
6
Lieferkette
5
Product Diffusion
5
Social Web
5
Social web
5
Supply chain
5
Viral marketing
5
evolutionary economics
5
Advertising
4
Bass model
4
Film industry
4
Filmwirtschaft
4
Forecasting model
4
Gompertz diffusion
4
Product life cycle
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English
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Abedi, Vahideh Sadat
1
Ahn, Jae-Hyeon
1
Armenia, Stefano
1
Berman, Oded
1
Huang, Liqiang
1
Kang, Min
1
Krass, Dmitry
1
Liang, Liang
1
Liu, Hefu
1
Nonio, Fabio
1
Pompei, Alessandro
1
Pupillo, Vittorio
1
Sun, Bing
1
Yi, Sangyoon
1
Zhang, Jie
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Zhao, Shunyao
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European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of markets and business systems
1
Journal of strategic marketing
1
Operations research
1
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ECONIS (ZBW)
5
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1
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
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2
Marketing competition on a new product introduction : a structural analysis using systems thinking
Armenia, Stefano
;
Pompei, Alessandro
;
Pupillo, Vittorio
; …
- In:
International journal of markets and business systems
3
(
2018
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10011869556
Saved in:
3
Managing initial expectations when word-of-mouth matters : effects of product value and consumer heterogeneity
Yi, Sangyoon
;
Ahn, Jae-Hyeon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 123-156
Persistent link: https://www.econbiz.de/10011626439
Saved in:
4
Supporting new product or service introductions : location, marketing, and word of mouth
Abedi, Vahideh Sadat
;
Berman, Oded
;
Krass, Dmitry
- In:
Operations research
62
(
2014
)
5
,
pp. 994-1013
Persistent link: https://www.econbiz.de/10010494089
Saved in:
5
The effect of online and offline word-of-mouth on new
product
diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
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