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Neuromarketing in predicting voting behavior : a case of National elections in India
Gupta, Raveena
;
Verma, Harsh
;
Kapoor, Anuj Pal
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 336-356
Persistent link: https://www.econbiz.de/10014507236
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