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~subject:"Wahrnehmung"
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Wahrnehmung
Consumer behaviour
14
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Brand image
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keeping up with the Joneses
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International journal of hospitality management
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ECONIS (ZBW)
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Does conspicuous decoration style influence customer's intention to purchase? : the moderating effect of CSR practices
Li, Yaoqi
;
Fu, Hui
;
Huang, Songshan
- In:
International journal of hospitality management
51
(
2015
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011413938
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2
Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
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