Scekic, Ana; Atalay, Selin; Yang, Cathy L.; Ebbes, Peter - 2020
target product in the product display. Drawing on visual crowding theory, we suggest that an individual's ability to find a … and non-target products in the display. We refer to the visual impact of non-target products on target products that … results in an inability to differentiate and recognize the target product as “target visual crowdedness (TVC).” Across five …