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The journal of product innovation management : an international publication of the Product Development & Management Association
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Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 690-704
Persistent link: https://www.econbiz.de/10008649285
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