Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Year of publication: |
2010
|
---|---|
Authors: | Peng, Ling ; Finn, Adam |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 5, p. 690-704
|
Subject: | Hausgeräteindustrie | Home appliance industry | Produktentwicklung | New product development | Testmarkt | Test market | Online-Befragung | Web survey | Datenqualität | Data quality |
-
Completing web surveys on mobile devices : does screen size affect data quality?
Wenz, Alexander, (2017)
-
Smith, Scott M., (2016)
-
Using personalized feedback to increase data quality and respondents' motivation in web surveys?
Kühne, Simon, (2016)
- More ...
-
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling, (2016)
-
How cloudy a crystal ball : a psychometric assesssment of concept testing
Peng, Ling, (2010)
-
How far can you rely on a concept test? : the generalisability of testing over occasions
Peng, Ling, (2010)
- More ...