Florenthal, Bela; Chao, Mike Chen-Ho - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 54-72
Micro-blogging platforms have been used increasingly by multinational companies as a marketing tool. Global … corporations utilize platforms such as Twitter and Weio, leading micro-blogging sites, and promote their brand equity and increase …-related information on Twitter than on Weibo. This paper goes on to suggest micro-blogging strategies for multinational companies in the …