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~subject:"Werbeplanung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
~type_genre:"Interview"
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Werbeplanung
Consumer goods marketing
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den
- In:
International advertising and communication : current …
,
(pp. 89-105)
.
2006
Persistent link: https://www.econbiz.de/10003378106
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Das Dialogomobil : Begegnung und Bewegung ; Marketing und Werbung rund um das Automobil
Garth, Arnd Joachim
;
Antoine, Annette
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2000
Persistent link: https://www.econbiz.de/10001579850
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