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~subject:"Werbepsychologie"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Impact of advertising"
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Werbepsychologie
Advertising effects
36
Werbewirkung
36
Consumer behaviour
22
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22
Advertising
16
Werbung
16
Brand image
10
Brand management
10
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10
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10
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8
Online-Marketing
8
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6
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6
USA
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United States
5
Celebrity endorsement
4
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4
Marketing management
3
Marketingmanagement
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Personality psychology
3
Personality trait
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Persönlichkeitsmerkmal
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Persönlichkeitspsychologie
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Product Placement
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Psychology of advertising
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Advertising industry
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Ambler, Tim
1
Boyland, Emma
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Fève, Frédérique
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Magnac, Thierry
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International journal of advertising : the quarterly review of marketing communications
1
New business and regulatory strategies in the postal sector
1
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ECONIS (ZBW)
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How price sensitive is letter advertising mail in the UK?
Fève, Frédérique
;
Magnac, Thierry
;
Veruete-McKay, Leticia
- In:
New business and regulatory strategies in the postal sector
,
(pp. 207-217)
.
2018
Persistent link: https://www.econbiz.de/10012034402
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2
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
3
The Sage handbook of advertising
Tellis, Gerard J.
(
ed.
);
Ambler, Tim
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013547523
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