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~subject:"Werbepsychologie"
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Werbepsychologie
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Relationship marketing
6
Brand
5
Markenartikel
5
Marketing management
3
Marketingmanagement
3
Psychology of advertising
3
Markenpolitik
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Advertising
1
Bewertung
1
Creativity
1
Evaluation
1
Information behaviour
1
Informationsverhalten
1
Innovation
1
Innovation management
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Innovationsmanagement
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Kreativität
1
Kundenbindung
1
Lebensqualität
1
Marketing
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Measurement
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Messung
1
Methode
1
New product development
1
Nike <Firma>
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Quality of life
1
Satisfaction
1
Strategic management
1
Strategisches Management
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English
3
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Priester, Joseph R.
2
MacInnis, Deborah J.
1
Park, C. Whan
1
Petty, Richard E.
1
Priester, Joseph
1
Rucker, Derek D.
1
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Handbook on brand and experience management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
3
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1
The use of structural equation models in Consumer Psychology : a methodological dialogue on its contributions, cautions, and concerns
Priester, Joseph R.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10003981580
Saved in:
2
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
3
Understanding advertising effectiveness from a psychological perspective : the importance of attitudes and attitude strength
Rucker, Derek D.
;
Petty, Richard E.
;
Priester, Joseph R.
- In:
The Sage handbook of advertising
,
(pp. 73-88)
.
2007
Persistent link: https://www.econbiz.de/10003570219
Saved in:
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