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~subject:"Werbepsychologie"
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Werbepsychologie
Product placement
447
Product Placement
408
Werbewirkung
232
Advertising effects
231
Consumer behaviour
156
Konsumentenverhalten
156
Brand management
109
Markenführung
109
Brand image
67
Markenimage
67
Werbung
61
Advertising
53
Computerspiel
53
Video game
52
Film industry
46
Filmwirtschaft
46
USA
45
United States
45
Deutschland
44
Markenartikel
44
Marketing management
44
Marketingmanagement
44
Brand
43
product placement
41
Fernsehprogramm
40
Fernsehwerbung
40
Television advertising
40
Television programme
40
Online-Marketing
37
Internet marketing
35
Germany
34
Film
27
Children
23
Kinder
23
Target group
19
Zielgruppe
19
Brand placement
18
Social Web
18
Social web
18
Music
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German
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Bhatnagar, Namita
1
Boerman, Sophie C.
1
Bradley, Samuel
1
Cauberghe, Verolien
1
Gangadharbatla, Harsha
1
Gröner, Patrick
1
Ingendahl, Moritz
1
Kazakova, Snezhanka
1
Mädche, Alexander
1
Reijmersdal, Eva A. van
1
Slabbinck, Hendrik
1
Süss, Marcel
1
Süß, Marcel
1
Tessitore, Tina
1
Vermeir, Iris
1
Vogel, Tobias
1
Wan, Fang
1
Wise, Wesley
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Wänke, Michaela
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UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Julius-Maximilians-Universität Würzburg
1
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Journal of advertising : official publication of the American Academy of Advertising
2
Schriftenreihe Angewandte Betriebswirtschaft
2
Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the quarterly review of marketing communications
1
Psychology & marketing
1
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ECONIS (ZBW)
8
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
Entertaining Persuasion : der Einfluss attraktiver Mediencharaktere auf die Wirkung von Brand Placements in Onlineformaten
Gröner, Patrick
-
2018
Persistent link: https://www.econbiz.de/10012015017
Saved in:
3
Informing consumers about "hidden" advertising : a literature review of the effects of disclosing sponsored content
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
- In:
Advertising in new formats and media : current research …
,
(pp. 115-146)
.
2016
Persistent link: https://www.econbiz.de/10011473405
Saved in:
4
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
5
Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha
;
Bradley, Samuel
;
Wise, Wesley
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009778511
Saved in:
6
Is self-character similarity always beneficial? : the moderating role of immersion in product placement effects
Bhatnagar, Namita
;
Wan, Fang
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 39-50
Persistent link: https://www.econbiz.de/10009241301
Saved in:
7
Psychische und soziale Determinanten der Werbewirkung : Verhaltensbeeinflussung durch Marketing
Süß, Marcel
-
1997
Persistent link: https://www.econbiz.de/10000957802
Saved in:
8
Product placement : eine moderne Zauberformel im Marketing
Süss, Marcel
-
1997
Persistent link: https://www.econbiz.de/10013421300
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