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Consumer behaviour
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The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
2
The effect of comparative advertising on consumer perceptions : similarity or differentiation?
Soscia, Isabella
;
Girolamo, Simona
;
Busacca, Bruno
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 109-118
Persistent link: https://www.econbiz.de/10003955856
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