The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Year of publication: |
April 2018
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Authors: | Estes, Zachary ; Brotto, Luisa ; Busacca, Bruno |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 85.2018, p. 396-405
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Subject: | Advertising | Art infusion | Arts-based management | Brand affect | Hedonic and utilitarian products | Product evaluation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kunst | Arts | Markenführung | Brand management | Werbewirkung | Advertising effects | Kunsthandel | Art trade | Werbung |
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