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~subject:"Werbewirkung"
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Werbewirkung
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1985-2012
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Cheong, Yunjae
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De Gregorio, Federico
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Kim, Kihan
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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ECONIS (ZBW)
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Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
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2
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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