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~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
3
Consumer behaviour
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Internet marketing
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Online-Marketing
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2
Mobile Marketing
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FCB grid
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Griechenland
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Drossos, Dimitris A.
3
Giaglis, George M.
2
Kokkinaki, Flora
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Foukas, Konstantinos G.
1
Fouskas, Konstantinos G.
1
Lekakos, George
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Papakyriakopoulos, Dimitrios
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Zamani, Efpraxia D.
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Electronic commerce research and applications
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International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
2
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
3
Advertising on the internet : perceptions of advertising agencies and marketing managers
Drossos, Dimitris A.
;
Fouskas, Konstantinos G.
; …
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 244-264
Persistent link: https://www.econbiz.de/10008907874
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