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~subject:"Werbewirkung"
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Werbewirkung
Brand management
9
Markenführung
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Brand image
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Consumer behaviour
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Markenartikel
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Likeability
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flipped
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Thomas, Sunil
4
Kohli, Chiranjeev
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Chen, Steven
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Dass, Mayukh
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Kohli, Chiranjeev S.
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Kumar, Piyush
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Suri, Rajneesh
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Journal of advertising research
2
Business horizons
1
Journal of business research : JBR
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ECONIS (ZBW)
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What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven
;
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
Saved in:
2
A study of the antecedents of slogan liking
Dass, Mayukh
;
Kohli, Chiranjeev
;
Kumar, Piyush
;
Thomas, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2504-2511
Persistent link: https://www.econbiz.de/10010483042
Saved in:
3
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
4
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
Saved in:
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