Are you in good hands? : slogan recall ; what really matters
Chiranjeev Kohli; Sunil Thomas; Rajneesh Suri
| Year of publication: |
2013
|
|---|---|
| Authors: | Kohli, Chiranjeev ; Thomas, Sunil ; Suri, Rajneesh |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 1, p. 31-42
|
| Subject: | Werbung | Advertising | Sprache | Language | Werbewirkung | Advertising effects | Markenimage | Brand image | Werbepsychologie | Psychology of advertising | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745874