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~subject:"Werbewirkung"
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Search: person:"Moser, H. Ronald"
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Werbewirkung
Advertising
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Advertising effects
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Consumer behaviour
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Physicians
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deception in advertising
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Moser, H. R.
6
Freeman, Gordon L.
5
Loudon, David L.
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Stevens, Robert E.
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Health marketing quarterly
2
Services marketing quarterly
2
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : JPM
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ECONIS (ZBW)
6
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1
An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.
;
Freeman, Gordon L.
;
Loudon, David L.
; …
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
Saved in:
2
An empirical analysis of the public's attitudes toward advertising hospital services : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10010362783
Saved in:
3
How the public views hospital advertising : an empirical analysis
Moser, H. R.
;
Freeman, Gordon L.
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10009547584
Saved in:
4
An empirical analysis of consumers' attitudes toward chiropractic services advertising : a comparative cross-sectional study
Moser, H. R.
;
Freeman, Gordon L.
- In:
Services marketing quarterly
31
(
2010
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10003960134
Saved in:
5
Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.
;
Moser, H. R.
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
Saved in:
6
An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R.
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
Saved in:
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