How the public views hospital advertising : an empirical analysis
Year of publication: |
2011
|
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Authors: | Moser, H. R. ; Freeman, Gordon L. |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 11.2011, 4, p. 320-330
|
Subject: | Krankenhaus | Hospital | Werbung | Advertising | Werbewirkung | Advertising effects |
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