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Werbewirkung
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
6
Internet marketing
4
Online-Marketing
4
Brand management
2
Ereignisstudie
2
Event study
2
Experiment
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Markenführung
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Mobile Marketing
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Mobile marketing
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Personality psychology
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Persönlichkeitspsychologie
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Search engine
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Suchmaschine
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USA
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United States
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psychological distance
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self-brand connections
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1987-2005
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Ad processing
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Advertising
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Advertising industry
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Anwendungssoftware
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Application software
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Corporate reputation
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Creativity
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Digital menus
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Firmenimage
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English
6
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Yoo, Chan Yun
6
Jeong, Jaeseok
1
Stuhlfaut, Mark W.
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
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ECONIS (ZBW)
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1
Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
Saved in:
2
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
3
An experimental examination of factors affecting click-through of keyword search ads
Yoo, Chan Yun
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10009671502
Saved in:
4
Deceptive advertising and abnormal stock returns : an event study analysis
Jeong, Jaeseok
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 509-535
Persistent link: https://www.econbiz.de/10009301326
Saved in:
5
Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 399-424
Persistent link: https://www.econbiz.de/10009301345
Saved in:
6
Unconscious processing of web advertising : effects on implicit memory, attitude toward the brand, and consideration set
Yoo, Chan Yun
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 2-16
Persistent link: https://www.econbiz.de/10003747471
Saved in:
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