Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads
Year of publication: |
2011
|
---|---|
Authors: | Yoo, Chan Yun |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 3, p. 399-424
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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