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~subject:"Werbewirkung"
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Werbewirkung
personalisation
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Dodoo, Naa Amponsah
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International journal of internet marketing and advertising : IJIMA
2
International journal of economics and business research : IJEBR
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
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ECONIS (ZBW)
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subject:"personalization"
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1
Consumer acceptance of online display advertising : the effects of ad characteristics and attitude toward online advertising
Odoom, Priscilla Teika
;
Narteh, Bedman
;
Odoom, Raphael
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 317-343
Persistent link: https://www.econbiz.de/10013256312
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2
The effect of message design on banner ads involvement and effectiveness : a study on the Indian tourism industry
Kushwaha, Bijay Prasad
;
Tyagi, Vikas
;
Singh, Raj Kumar
- In:
International journal of management practice : IJMP
15
(
2022
)
4
,
pp. 532-547
Persistent link: https://www.econbiz.de/10013415129
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3
A framework for enhancing the influence of Facebook advertising : the key role of
personalisation
and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
4
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
5
Consumer attitude of "Y" generation towards mobile advertising in Kuala Lumpur, Malaysia
Ganesh, R.
;
Fattakhova, Lolita
- In:
International journal of electronic business : IJEB
16
(
2021
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10012597994
Saved in:
6
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
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