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~subject:"Werbewirkung"
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Search: subject:"Self-brand connection"
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Werbewirkung
Consumer behaviour
64
Konsumentenverhalten
64
Brand management
51
Markenführung
50
Self-brand connection
44
Brand image
38
Markenimage
38
Brand
30
Markenartikel
30
self-brand connection
28
Beziehungsmarketing
23
Relationship marketing
23
Personality psychology
13
Persönlichkeitspsychologie
13
Social Web
12
Social web
12
Luxury goods
11
Luxusgüter
11
Advertising effects
6
Brand loyalty
6
Dienstleistungsqualität
6
Markentreue
6
Service quality
6
Viral marketing
6
Virales Marketing
6
Celebrity endorsement
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer integration
5
Kundenintegration
5
Social media
5
Brand attitude
4
Celebrity-Werbung
4
Credibility
4
Customer satisfaction
4
Emotion
4
Glaubwürdigkeit
4
Internet marketing
4
Kundenzufriedenheit
4
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English
6
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Dwivedi, Abhishek
3
Johnson, Lester W.
3
McDonald, Robert E.
3
Burnasheva, Regina
1
Fazli-Salehi, Reza
1
Madadi, Rozbeh
1
Suh, Yong Gu
1
Torres, Ivonne M.
1
Zhang, Hongxia
1
Zhang, Xuan
1
Zheng, Xiaoying
1
Zúñiga, Miguel Ángel
1
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Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Multicultural advertising : impact of consumers’ need to belong and brand use on
self-brand
connection
and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
2
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
3
Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia
;
Zheng, Xiaoying
;
Zhang, Xuan
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
Saved in:
4
Celebrity endorsements,
self-brand
connection
and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
5
Celebrity endorsement,
self-brand
connection
and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
6
The impact of a celebrity endorser's credibility on consumer
self-brand
connection
and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
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