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self-referencing
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Health marketing quarterly
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ECONIS (ZBW)
9
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1
Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui
;
Messinger, Paul R.
;
Yang, Shuiqing
;
Li, Gang
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10014584202
Saved in:
2
Investigating the effect of message framing on event attendees' engagement with advertisement promoting food waste reduction practices
Zhang, Xingyi
;
Jeong, EunHa
;
Olson, Eric D.
;
Evans, …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293789
Saved in:
3
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of
self-referencing
in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
4
Problem versus benefit focus : phrasing questions to enhance
self-referencing
and persuasion
Ku, Hsuan-Hsuan
;
Huang, Chung-Yi
;
Shen, Zu-Rong
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1689-1709
Persistent link: https://www.econbiz.de/10012178657
Saved in:
5
Me, myself, and Ikea : qualifying generic
self-referencing
effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
6
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
Saved in:
7
"People" can be better than "you" : the moderating role of regulatory focus on
self-referencing
messages in physical activity promotion campaigns among college students
Lee, Seungae
;
Mackert, Michael
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011744214
Saved in:
8
The extended match-up hypothesis model : the role of
self-referencing
in athlete endorsement effects
Lee, Seungae
;
Kim, Wonyoung
;
Kim, Euy-jin
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011504052
Saved in:
9
Self-referencing
and advertising effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
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